What is Game Thinking? (2019)

What is Game Thinking? (2019)


(upbeat music) – You’ve probably heard the term Game Thinking floating around. What does it mean? Is it like gamification? Does it overlap with design thinking? Or is it something different, something bigger and more powerful? Here’s my take. Game Thinking is the art and
science of engaging customers on a compelling path to mastery. This approach combines game design, systems design, Agile/Lean
UX, and design thinking into a potent recipe for
accelerating innovation and building sustained engagement. What’s special about Game Thinking is the focus on how to to build sustained engagement over time. Game Thinking will help you
avoid building a leaky bucket, and to do that, it borrows a key idea from the world of games. My colleague Raph Koster likes to say that “fun is just another
word for learning.” In gaming, when we bring
an experience to life, we call it finding the fun, a term coined by the great Sid Meier who created the Civilization series of historical strategy games. I learned how to do this, how to bring deeply engaging experiences to life, working with brilliant designers on a string of hit games and products. On the Sims, for instance,
we kick-started development with small, world-building experiments, searching for that core bit of fun that we could then build on, and once we found it, the rest of the design fell into place. That’s how the game you know
and love first came to life, and it’s also how every
breakthrough, long-lasting hit I’ve ever worked on got started. Since then, by working with thousands of entrepreneurs and
innovators and game designers, I’ve discovered that finding
the fun isn’t just for games. It’s for everyone who
wants to innovate smarter and create deeply engaging experiences. If you wanna build your MVP
like a hit game designer, start by building a stripped-down,
pleasurable activity that can pull your customers
back on Day 21 and onwards. Breakthrough innovators
know how to do this. They know how to build
engagement from the inside out, and now you can too. My mission is to empower
you with the skills and knowledge you need to
succeed as an innovator. Wanna take the next step? Join our discussion in
the Game Thinking Hub, and tell me how you want to find the fun. That is, to build engagement
from the inside out on your own project. I look forward to hearing your stories, learning about you, and
supporting your success. Just click the link below to join us. Now if you like this video,
subscribe to our channel, and hit that bell to send
Game Thinking goodness straight into your inbox. I’ll see you in the next video. Bye for now. (upbeat music)

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